So you finally passed your state exam and you’re ready to get paid, but you have a minor Dilemma that’s slowing you down. The first decision every new agent faces after getting licensed is; how exactly will you get your business started? This can be a terrifying thought for someone with virtually no experience in this industry, and minimal dollars to start with. You can relax. The good news is; many of us here have enough experience to get you headed in the right direction. Here’s 3 things you can immediately implement that won’t cost you a dime.
1. LEVERAGE YOUR EXISTING NETWORKS
Don’t be fooled by all the infomercial-hype recruiting you are going to see on here, and just about every other internet group created, trying to sell you “magic leads”. The old-school way of collecting business and referrals still works, and is proven tried and true, over and over again. Targeted Leads are a fantastic addition to your business, I use them myself. But going in debt to start up, is flat out stupid. If your up-line is advising this, then I highly advise you to find your self a new one.
Your friends and family are every day normal people that love their families like we do. They want them secure, and they have a need to protect them with a strong life insurance product from a capable agent like yourself. So why not you? You have their phone numbers, all you have to do is give every single one of them a call, text or email. NOT necessarily ask them to purchase insurance from you, but at the least just to recommend you to five at their closest family or friends. Once they do, just keep on continuing this referral snowball. It works great for starting up. Just make sure you save up those commissions so you can have marketing options to multiply that.
2. UTILIZE YOUR FACEBOOK AND INSTAGRAM
In 2018, literally EVERYBODY and their grandmother is utilizing social media for business and entertainment alike. This is single-handedly the best market place to advertise your services and connect with your target client if you cannot pay for direct response leads. This will be your secret weapon that gets business sent to YOU.
The first thing you should do is start a separate Facebook page that’s dedicated solely to your business and marketing. Add your friends and family, and when you do obtain a new client or referral, ask them for a photo or video testimonial. After they agree, add them to your Facebook page, and then ask them to share the page with their friends, and in the caption to give you their endorsement. For every one person that does this for you, should generate 1-2 more appointments. The trick is is giving them a reason to do this for you. That part is on you. Get creative! ✔️
3. SHAKE 1,000 HANDS. ��
Now this one may sound a little far-fetched, but hear me out. The idea here is activity when you’re new in this business, especially as an independent agent, you have more of one of two things. Time or Money. If what you have is more money, great! Then you have the luxury of purchasing leads, or utilizing marketing services such as mine. But if you don’t, you still have time operating as your biggest business asset.
My theory is, if you introduce yourself to 1000 people and tell them what you do, at least 25 of them are going to give you an opportunity to at least have a conversation with them. This may sound extreme to some, but to others, this is really an average months worth of activity. Shake 1,000 hands, you’re bound to stumble into something. To just get to your first 1,000.
Remember, not every instruction needs to end in a sale. Sometimes, it requires a little flirting before you get them in the sack. Give them your card, have them follow you on social media and get permission to follow up if they don’t agree to an appointment right away. This is called a lead, and you didn’t need to pay for it.
For the purpose of being fully transparent, I do use targeted Leads and paid advertisement. They are great. But personal networking can get the job done if you cannot afford it yet, or are not willing to give up half of your commissions for the help. You have options. So explore them wisely.
If you have any questions, feel free to leave a comment below. Hope this helps.
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