I really want to spend some time discussing the importance of becoming what I like to call a hybrid agent. What is this? Hybrid agent, is an insurance agent who is equally talented in another position that they can leverage to kick down doors that other agents can’t.
Let’s take marketing or example. For a life insurance agent who has a thorough understanding of social media marketing, not only has the power to build his own brand better than his competition, but he can also offer that skill set as leverage for getting meetings and opening doors to places like your local tax planners, funeral homes, or mortgage loan officers.
All of these resources can pay massive dividends if you can successfully make the connection. The cross marketing ops on social media are unbelievable. The problem is, nobody is gaining access to them because they’re all trying to sell the same sauce in exchange.
You have to be creative enough to break through the crowd.
So that’s the real question. How can a life insurance agent get more creative?
Skills…
Skills. What are your parallel skills or area of expertise? Is it Music? Baking? Maybe Landscaping? Fitness? Let’s say you have an abundance of knowledge when it comes to fixing Cars. Starting a local group, that provides tips, tricks and methods to fixing cars to people who need it; maybe features a few local mechanics who help you out with moderating in exchange for referrals. Something along those lines would be a really good idea considering this is free and you can do this at anytime of the day. What you’re doing here is building community and awareness around your business. But you have to be able to offer something authentic. Something with Real value. Not the type of value they have to purchase to get from you.
Once you’ve done this, then with in that community, you can already brand yourself as “The cool car guy that sells insurance” which gives you two markets to target creatively. This stuff works. But it takes time. Or money. Which ever you have more of. But picking a topic of interest makes the growing pains much easier to cope with.
Remember. Hybrid Agent!
Executing a strategy similar to this, will put you in a position that gives concrete value to your local community, which then in turn, gives back to you in the form of business and recommendations because they appreciate what you do.
This is how you hack into life insurance marketing in 2018, is through becoming a hybrid agent. Not always by duplicating the same thing other people are doing. It pays to be different. You don’t always have to market the products. Life insurance is a dry and boring necessary evil and there’s no hiding that fact. You just want to be top of mind at the time when they say “I think I need to get life insurance”. Boom, false on your lap like in the form a lead that you never paid for. Referral marketing. 2018 edition. That’s all it is. Referral marketing on steroids.
The example I gave you is one of many. Test ideas. Try new things and do more of what works. Winning the Brand game is a lifetime strategy. Don’t be in such a hurry, just get yourself started. One brick at a time.
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